Innovative Micro Technology: Future of Digital Marketing

Innovative micro technology In the year 2018, we’ll be focusing on UX on a new level within the realm of digital marketing that focuses on user experience, functional micro-moments, and specifically targeted marketing. The majority of these developments are continuously improved through the application of AI.

Here are a few of most exciting and important trends that digital marketers should be watching and pondering ways to incorporate into their strategies. These are likely to become the basis of what keeps the digital market moving through 2018 and beyond.

AI innovative micro technology

Although it might bring up images of a robot in a 1980’s flick however, the AI field is actually extremely vast even in the context of digital marketing in general. In the context of digital marketing, enough what AI is doing is meta-analyzing broad-spectrum data sets and with the information for its own choices.

While the technology is just beginning to develop but we’re already seeing notable instances of this technology in our daily lives. Autonomous cars are being offered for sale, for example. Additionally, both Amazon as well as Netflix already include built-in AI functions that benefit in recommending transactions and recommendations. It will continue being utilized in a variety of upcoming marketing applications which include material creation as well as face and voice recognition chatbots, digital assistants and very specific marketing strategies.

AI is expected to become the norm in marketing strategies due to its increasing accuracy to understand consumer behavior and provide an improved personalized, more interactive shopping experience.

Personal Digital Assistants

You’ve probably heard at least Alexa as well as Google Assistant by today, AI-driven personal assistants that are designed to remain connected in a personal way with people at any moments of their lives. The market is expected to increase by 23% next year, and grow to 1.6 billion customers in 2020. The devices made by various companies can connect with one another for information. Yes they’re actually working together.

People who use these devices daily can observe AI develop on a business or personal level. AI is set to increase at a variety of levels, such as speech recognition ( Alexa recognizes 10 voices) and other personalized services, many that are based on analysis of user behavior.

They are also being integrated with a variety of business and productivity programs and software, with the intention of assisting us to be more productive.

Social Media Will Shift in Function

There’s not a single social media trend that you need to know about as a platform However, the entire range of ways you’re with social networks is set to undergo a major change. Social media isn’t being utilized for its original purpose or at least, not in as it was previously used to communicate with your peers. This is likely due in the sense that people prefer greater freedom over their content view and are looking for more user-centric, less ad-driven ways of being entertained and engaging with their peers.

A growing number of people have been spending time with social networks However, the way we’re with them is changing. For example, we’re viewing many more video and forms of media instead of with social media to use them for “social” reasons. People are increasingly looking for entertainment and innovative technologies like virtual reality and are searching for ways to separate their entertainment from social media. Social media’s leaders and newcomers are segregating these two realms as well as Facebook has also introduced an updated feed choice (“Explore”) which differentiates ads from social feeds.

Additionally personal websites and blogs are decreasing in popularity as way to interact on the internet, and less people have been with the instant message service. Digital marketers must be on top of the (shifting) ways in which the social networks are opting to integrate explicit marketing strategies and are also learning the new methods of collecting details about customers in order to inform their approach.

Blockchain innovative micro technology

Blockchain has become an ongoing topic and it’s going to stay. It’s a term used to describe an uncentralized digital leger which provides the foundation for extremely secure and anonymous applications. It’s also not regulated, which means it’s not the best idea to begin a journey into it on a commercial scale, but knowing the potential business opportunities is crucial as it evolves.

In a commercial context such a innovative micro technology could be a very effective method of preventing fraud and providing the security of transactions with customers in virtually every industry. It could be used to aid in branding and loyalty programs, for instance. particularly in B2B, where frequent and massive transactions could be common.

Chatbots innovative micro technology

As AI develops, chatbots will be able to conduct “real” conversations, thus possibly improving the overall experience of UX in significant ways to digital marketing. Chatbots will keep on to develop to become more efficient, adaptable tools that can be used by both businesses as well as consumers. The year ahead is promising for the integration of chatbots across a range of fields and platforms. By 2020, they’ll likely to become a regular element of the typical user experience.

One of the ways that chatbots are making waves nowadays is through brands-focused chatbots on social media platforms. Facebook is currently taking the lead in this regard in the development of an exclusive bot designed specifically for companies to be integrated into their messaging platform. innovative micro technology Marketing professionals must be aware of this trend and utilize it to their advantage, especially if they’re already heavily dependent on Facebook as well as Facebook messaging for their marketing efforts.

Voice Search innovative micro technology

Anyone who is considering the field of SEO should at a minimum have an understanding of how voice search and speech recognition could influence their brand’s development. The outcome of a study highlights the fact that 40% of teenagers as well as adults together the internet for voice searches every day and the number is increasing.

What is this going to mean for innovative micro technology? Marketers’ ability to adjust their strategy to take into account voice search to ensure SEO performance is likely becoming a bigger issue. One thing this might bring to material strategists and marketers specifically, is the need to focus more on long-tail keywords as well as more specific search phrases.

Influencer innovative micro technology

Influencer innovative micro technology is the idea that involves with “influential” people to explicit and even implicitly promote products and services. It has seen tremendous success on Social media sites. This is likely to continue to expand and develop in 2018 for both B2C and B2B. In the past, it’s mostly been utilized in conjunction with particular campaigns. However, it’s expected to evolve into a permanent strategy, rather than one which is focused on, for example the sale of a specific product.

Marketers, particularly those who belong to the younger as well as Gen Z demographic, will need to think about establishing relationships with influential individuals at both the macro- and micro- scales. This is easily done through social media channels, for taking for example, locating new and rising YouTube celebrities.

The reason this method works is because it has a built-in audience that means you’ll have the chance to create good leads in a short time.

innovative micro technology-moment Marketing

innovative micro technology This kind of innovative micro technology is primarily focused on the consumer as it’s premised on reality that consumers have a lot of control and choice in their purchasing and behaviour today. It’s really not about ads that reach consumers but they are consumers searching according to their own preferences.

They’re with mobile devices to conduct many their research and are able to conduct research with the click of a button. So basically they don’t require ads. Think with Google can break this into three fundamental factors: the consumers can be “well-advised,” “right here” and “right now.”

The issue for innovative micro technology is being capable of being able in order to “catch” their target buyer within the limited timeframe in the present. Businesses must figure out how they can remain visible and interested in this type of new consumer behavior through, for example, single-touch (mobile-friendly) products and making sure they’re able to stand their own when it comes to search rankings (versus Amazon). Highly personalized material (via AI) is one method that businesses might be in a position to compete

All innovative micro technology must keep up-to-date with these trends in order to assure that their strategy for marketing remains relevant. Marketers need to be able to clearly define their objectives and have a flexible plan for the long-term to include certain developments. They should always be in the process of learning, thinking and testing to keep up with the latest technology as it becomes more affordable and easily accessible.

If you’re considering further training and you have an curiosity about some of the upcoming fields There’s no time to waste to get started studying.